Top 5 Marketing Goals for Shoulder Seasons
Getting bookings for peak weeks is easy! Or, if not, some serious revising of your marketing and advertising plan is required.
The main challenge all owners face when marketing their holiday property is getting bookings outside the school holidays. That’s about 38 weeks in the year - a huge potential revenue source.
Getting bookings for shoulder seasons, i.e. the weeks on either side of the school holidays between March and the end of October requires careful planning.
Read this list of 5 marketing goals from Guesthook to help you decide who and how you'll market your cottage to attract more bookings between Easter and the summer and autumn holidays.
If you would like to recommend another proven tip - add it to the comments below.
Here’s a summary:
Buddy up with your local tourism bureau.
Buddy up with your local tourism bureau.
Build your social media following.
Make the most of your mailing list.
Get featured.
Now…. where to start? Download a free Vacation Rental Marketing Blueprint to help you create an effective marketing plan for your holiday cottage.