Stats to Use in Checking The Impact of Your Holiday Cottage Advert
Why should you take time to keep a record of your stats? Obviously, the answer is that they deliver information that will help you manage your holiday cottage more efficiently and effectively. You'll see where it is worth investing time in marketing your property and where you can leave things alone. For example, do you keep tabs on how well your adverts are performing, such as:
- The number of times your property has been viewed over the past year (compared to the previous year)
- The number of potential bookers clicking on a link from one of your adverts to your website
- The number of enquiries (and conversion rates
- How many positive (and negative reviews) you have received
Having these figures will help you to determine the value an advert delivers and whether you are ahead or behind where you were this time last year.
Well, if you think your stats are moving in the wrong direction or at least in need of improvement, this article from Evolve lists some surprisingly simple ways to get your holiday cottage seen and booked. If you decide to act on any of the tips. Note the date you made the changes, and keep tabs on your stats to see if they show an improvement.
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Links to More Good stuff from the Holiday Homefront - June 2018
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6 Surprising Stats to Help Advertise Your Vacation Rental
What Holiday Cottage Upgrades Will Your Guests Soon Consider Essential?
Is Google Chrome About to Block Your Holiday Cottage Website?
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