The Holiday Homefront: April 2021
Welcome to the April 2021 Issue of The Holiday Homefront.
For further information on the featured articles, click the title or the Read More button.
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Why you shouldn’t trust some Covid-safe badge schemes
For those owners relying on self-accrediting badge schemes to prove This report from Which Magazine makes for a very interesting read.
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And while on this COVID Cleaning subject - another option...
‘We’re Good To Go’ participants get global ‘Safe Travels’ stamp
Visit England and Visit Britain are delighted to announce that businesses in the UK registered to the ‘We’re Good To Go’ industry-standard scheme are now automatically eligible for the World Travel & Tourism Council (WTTC) international ‘Safe Travels’ stamp.
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No.1 The Pier in Falmouth: Plenty of Repeat Bookings Here!
How property managers can drive direct bookings from repeat guests
One of the outcomes of the pandemic is that repeat bookings seem to have dived. To rebuild or expand your portfolio of regular visitors, it’s time to work a little harder. This article from Rental Scale-Up provides some helpful common-sense tips. Advertising sites that actively encourage direct content between bookers and owners from the start and don’t apply booking fees and commission charges are one way to get new guests to return. Good to know MFHC has got that one right!
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Fully refundable cancellation policies see booking demand at almost the same levels as pre-pandemic
Rental Scale-Up reports on how the adoption of fully refundable booking policies has impacted sales success. This is an essentially reassuring read for owners offering cancellation policies that were unthinkable just a year ago.
Read More
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How to Avoid and Manage Chargebacks
Do you allow your guests to use a credit or debit card to pay for their accommodation? They can always dispute a charge and file a chargeback claim by pressing a few buttons on their banking app.
Holiday cottage businesses should, therefore, be proactive in preventing and disputing chargebacks.
A chargeback happens when the bank agrees to reverse the payment and refund the cardholder after they have disputed a transaction.
Read this excellent article from Schofield’s Insurance to learn how to mitigate this situation.
Read More
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News for Owners Advertising their Properties on My Favourite Holiday Cottages.
Please help us to help you get more eyes on your adverts.
If you have some lovely photos or videos of your properties, we could use them to attract more visitors to your advert. You have to send them to us.
We are creating and promoting videos on YouTube and Instagram; boy, are they proving popular!
To create a slideshow video, we need only 6-10 high-quality images of your property. Please send these to us through a free file-sharing app like Dropbox or WeTransfer.com.
We are also looking for photos to display on our social media platforms (Facebook, Instagram, Twitter, Flickr and Pinterest. That’s a lot of coverage for you, but you need to send us your best images to earn it!
Send us a folder of images, and we’ll see if we can create something appealing to our many cottage-booking followers.
Again, send via Dropbox or WeTransfer.com. (see above for link)
Themes: As well as property photos, send ones that will be good for any of the following social media promotions:
- Wildflower walk locations near your property: bluebells, primroses, cowslips, purple loosestrife, buttercups and even cow parsley!
- Sunsets: take photos from your cottage garden, bedroom window, nearby beach or viewpoint.
- Pub and tea room gardens for eating out between now and late June)
- Dogs having a good time on holiday
- Holiday cottage gardens in full summer glory
- Wild swimming locations
- Gorgeous welcome packs
Please note:
- When sending us images to display, you agree to permit us to use them and confirm that you have the right to grant that permission.
If sending images for more than one property, please put them into one folder per property - then we’ll get the attribution right!
Finally, get your cottage spruced up beautifully for the Glorious 12th (April). Do likewise with your advert to get the best results for the rest of this year and next.
- Upload:
- 2022 price guidelines
- Recent Guest testimonials
- Update your availability calendar (or change your advert to display the calendar on your website.
Remember: If you have any queries about your advert, or can’t remember how to log in, then we’ll be happy to assist if you get in touch.
Right - get cracking!
See you in May.
Rick Bond
My Favourite Holiday Cottages