The Holiday Homefront: June 2021

How to Advertise Your Holiday Home or Airbnb for Free

A handy checklist from those reliable folks at Schofields Insurance of free and easy ways to market your holiday cottage.

What to Tweet: Content Tips For Experienced Media Managers

For those of you keen to do better on Twitter – or at least see a tangible return for your efforts this is an insight into Twitter opportunities many of us have yet to exploit. It covers everything from using Twitter Threads to creating a context for your ‘brand’ - without paying for advertising.

What Marketers Say Is the Key to Good Customer Experience

Everybody knows that a ‘good customer experience’ is a sure way to get new and repeat bookings. But do we all know what it takes to make people feel you’re offering an experience good enough for them to rent your property? You will if you read this!

This report digs deep into the components that, put together, create a positive experience in the minds of bookers. Have pen and paper in hand to make notes! NB: One of the critical factors is accuracy. Given that everyone knows a property’s own website is likely to be more accurate and, therefore, to be trusted than info in an advert, sites that provide a link to your property from your advert constitute a significant plus point for potential bookers, which is precisely what you get on MFHC.

A Business Guide to Pinterest

If you’ve not used Pinterest and dismissed it as another social media platform, you might want to think again. If you’ve got some great property and location photos, Pinterest can be as good as Instagram.

This easy-to-read infographic from Vizion Online shows you how to set up and promote your holiday cottage business on Pinterest. We’re happy to endorse it, mainly as our Pinterest account, full of cottages and locations, attracts around 5000 visitors monthly.

Airbnb’s May 24, 2021, Special announcement: 103 new features

If you advertise your property on Air BnB, you must read this article from Rental ScaleUp. It outlines the changes Airbnb have just introduced (2021) - what they mean and how they work. You probably won’t be making 103 changes to your advert- but there will be something in there that you can exploit for the greater good as far as your advert is concerned.

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