Which Holiday Cottage Reviews To Trust
First of all, before you read the reviews, make sure the cottage you’re considering is a cottage you’re pretty happy to stay in before reading the reviews. Does it fit your criteria? Imagine yourself and your family or friends relaxing in the photos, etc.
Do you still like the look of the property? OK, let’s check the reviews. There are two types: reviews or testimonials on a property’s website or advert and reviews posted on independent sites.
“Wow! What a stunning property! We had a fantastic time here, and there is much to explore locally. We’ll definitely have to come back. Loved the fresh flowers and eggs from the chickens.” Thank you! Jenny, Sue, John and Ernie the Westie. Hillcrest Cottage, Suffolk
Reviews are featured on a property’s website.
You can pretty much guarantee that these will be positive. Occasionally, some owners post comments that flag up the property’s unsuitability for particular types of customers. For example, a comment on an unfenced pond might be deliberately placed to deter bookers with young children in tow.
Assuming that the reviews uniformly praise the property, here are four things to check.
1. Are they attributable?
OK, don’t expect contact details, but a name and town, such as ‘The Thomas family, Chesterfield’, means that, unless the owner is happy to break the Trades Description Act (which is rare!), the review is likely to be genuine and appear with that person’s knowledge. So, if there are many of these, that’s a good sign.
2. Are reviews dated?
The older a review, the less likely it is to be relevant. You don’t know if the property changed hands and the new owners are failing to maintain the standards of the previous owners because they are using ancient testimonials. We had an overseas villa that we sold in 2008, but even now, twelve years of reviews on the website have not been updated.
If the availability calendar is bare, treat undated reviews with a degree of suspicion—they could be ancient and accurate at the time but possibly misleading if applied to the property as it is today.
3. If dated, how recent are the reviews?
Intelligent owners who look after their cottages and guests have a wealth of good reviews each year, which they regularly upload. They don’t need age-old reviews. Such owners know you want to know just how good your cottage is. If reviews are excellent but more than a couple of years old, treat them cautiously. This means that nobody has had anything good to say about the site lately, or owners can’t be bothered by updating their site. If the latter is the case – what else can’t they be bothered to do about the property or managing your booking?
4. Is there variation in style between the different reviews?
This a harder one to check, but if there is uniformity in the style of writing and use of language, it’s possible that the reviews all stem from the same hand. Of course, no one will ever admit to writing all his or her own reviews, but sadly it does happen. Uniformity of language, style, or structure suggests this might be the case. Diversity of style means reviews are genuine.
Reviews on independent travel websites
Independent reviews are great. Sadly, and generally through no fault of the site, they can be open to abuse. For example, past polls found that 61% of people no longer fully trusted Trip Advisor reviews.
Be aware that people may use these sites to post reviews that are not true. Sometimes, the intention is to create a portfolio of glowing reviews written by those with a vested interest in the property concerned. Sometimes, the review is a malicious tract written by a competitor hoping to undermine a nearby property. Occasionally they are written§ § someone attempting to blackmail an owner into giving them a refund to stop them from posting a damning but wholly fictitious review of their property. The problem is that it is hard to separate truth from fiction. But here are four more tips to help you to do just that.
1. Attribution?
As with the first section – a review carries greater weight if it is attributable - I distrust all anonymous reviews, good or bad!
2. From what position is the reviewer writing?
Have they stayed at the property? Look for evidence of this, especially if the nature of the review means they must have stayed there to experience whatever they are writing about. Check the site’s terms to see if this is a compulsory requirement. Ideally, a review should display the date a person stayed at the property.
3. Aged complaints?
If the review is old, then, depending on the nature of the complaint, there is a good chance that the owner has long since addressed what they condemned. You can always call the owner to check!
4. What is the ratio between good and bad?
What if you encounter a damming review amidst a sea of praise? Before you strike the property from your shortlist, remember nobody is perfect. Occasionally, things go wrong, and even the best and most caring owners can bear the brunt of someone’s frustration. So, if there are just one or two negative reviews amongst a sea of praise – consider what they are saying and whether sufficient time has passed to address the criticisms expressed. Remember that almost every other guest ever since appears to have had quite the opposite experience. This approach helps to nullify postings from those trying to blackmail owners or attack their competitors.
5. Time of Year
An interesting phenomenon: By August, a popular holiday cottage may have been so full from Easter onwards that the owner will have been unable to do much more than cleaning and light maintenance. While this shouldn’t be an issue, it does mean that reviews in late summer tend to be harsher than those earlier in the year. For example, if that farmhouse pine table has coffee cup rings, a lack of matching wine glasses or marks and scratches on walls and paintwork - guests paying peak rates may slip in the occasional critical remark. These things will likely be addressed in the autumn as soon as the owner has space between bookings to do the necessary work. Critical comments relating to the condition of a cottage in the spring should perhaps be taken a little more seriously!
6. Are there owner replies?
It’s always worth reading. If nothing else, it’ll give you an insight into the owner’s personality. A constructive and unemotional response, sometimes even conceding a point, will likely mean that the owner is indeed caring and committed. An emotional rant in response to a poor review suggests that the review itself may contain more than a grain of truth.
Use these guidelines to help you determine the likely validity of the reviews. Do take notice of feedback, but don’t dismiss a property only because one bad review spoils an otherwise perfect track record. It usually means the owner is likely to be honest and will probably have addressed the complaint—especially if subsequent reviews don’t mention the problem. You can always call to ask.