Rush Hour? What Rush Hour?

How to Use Photos to Get Bookers Dreaming of a Holiday in Your Cottage

If you like story-telling and want to harness its power in your holiday cottage marketing, exercise a little more imagination when adding a title to an image so that it stimulates the viewers' imagination and describes a benefit rather than a literary translation of an image. This is what marketers call 'selling the sizzle—not the sausage'.

The two images illustrating this article were part of a series used to illustrate the lack of traffic in North Devon during the summer - encouraging people to spend time in an area where traffic jams are  (almost) unheard of. So much more impact than 'An empty road on Exmoor'.