Get The 12 Step Holiday Cottage Business Plan
Even (Holiday) Cottage Industries Need Plans to Be Successful
To have a successful holiday cottage business, you need more than just a holiday cottage and adverts on My Favourite Holiday Cottages and other leading self-catering directory sites. Your success will heavily influence how you market and manage your holiday rental business. For that, you need a plan.
Like many people, holiday cottage owners can prove amazingly resilient to the idea of setting aside a reasonable amount of time to prepare a business plan. And yet, it's equally impressive to hear people who have committed to designing a plan commenting on the increase in bookings and revenues they have achieved as a result. They also say that having a plan to stick to makes managing the business much easier and simpler.
When working on a task managing or marketing your holiday cottage, ask yourself why I am doing this. What will it achieve that is important to the success of my business? If you say exactly why your actions will help you achieve a key benefit (more bookings, increased rates, saving time, lower maintenance time/expense, etc. then you need a plan written down with critical aims, objectives and tactics.
Read the Lodgufy article, which identifies the questions you should ask to help you draft your plan. In addition, this 12-Step Business Plan for Vacation Rentals template from Lodgify addresses the obvious and not-so-obvious things you need to consider on the road to economic success.
Don't be put off by the jargon-like feel of the titles. The 12-Steps are:
- Executive Summary
- Company Analysis
- Industry Analysis
- Customer Analysis
- Competitive Analysis
- Operations Plan
- Marketing Plan
- Distribution Plan
- Revenue Management Plan
- Financial Plan
- Key Milestones and Business Future
- Appendix