June 2013 Newsletter
Renewals Made Easier - With Greater Discounts!
First things first: We haven't put our prices up!
Better still, we are giving a choice of 3 ways to pay when you next renew your annual subscription. Two of them will save you even more money.
Login to your members' area and select the 'Renew' or 'Buy New' subscription button.
Select the 'Subscribe and Save' button and choose your preferred options:
1: Pay £12 every quarter
2: Pay £22.80 every six months (5% discount)
3: Pay £43.20 annually (10% discount)
NB: All figures are net of VAT.
Once you've set up your payment, all subsequent events will be automated. You won't be deluged with renewal reminder emails from us and must spend time wading through PayPal each time a payment is due. We'll send a single email to let you know we are about to take the money via PayPal, and only if you decide to cancel will you need to do anything.
Alternatively, you can renew for 24 or 36 months and get a 5% or 10% discount. In addition to the discount, you'll enjoy further savings if the annual subscription rate increases thereafter, as you won't have to pay it!
We've improved the discounts you'll enjoy if you own more than one property. Select the number of properties you wish to advertise, and you'll see how much they'll cost and how much you'll save.
Twitter: What To Do If Your Account Has Been Hacked
Has your Twitter Account ever been hacked? If so, here's some helpful advice on actions to mitigate the damage and prevent it from reoccurring.
It'll also be of value to all those who have password-protected accounts.
Please read it here
Page Loading Speed Improvements
One of the great strengths of My Favourite Holiday Cottages' website is the emphasis we place on using plenty of high-quality images. As a subscriber, you can list up to 18 photos besides your main one.
The drawback until now has been that, with so many images, pages take time to download. This is why so many sites put much smaller limits on the number of prints allowed. Slow download speeds tend to be down-rated by Google and limit the number of pages that site viewers will visit.
So, we've just completed some rather nifty work on the website, radically improving the speed at which pages load. The results have been heart-warming. The average number of pages viewed by site visitors has already increased by about 20%.
Photos - Call For Images
We do a lot of press and media work promoting My Favourite Holiday Cottages to attract more potential bookers to the site. Where possible, we like to use appealing images of cottages and their locations, incorporating a link to a property's listing.
If you have some fantastic property images that nicely portray your cottage (or a location) in a particular season, send one to us, and we'll see if we can use it (with a link to your advert).
Over To You!
Do visit the blog articles and add an appropriate comment. It's great to get feedback. And you'll also get a link back to your site. If you haven't yet found your way to the blog, it's full of articles giving invaluable advice for holiday property owners. The address is https://www.myfavouriteholidaycottages.co.uk/news.
Have a great month!
Eleven Top Tips for Finding and Booking a Holiday Cottage
Are you booking a holiday cottage?
It's a jungle out there! But, with some insider knowledge, you can find your dream cottage at a reasonable price and enjoy the peace of mind that comes with knowing your holiday is safe and secure.
We've compiled this list of eleven handy tips to help you get what you want with less hassle and even less expense. Use it when searching My Favourite Holiday Cottages for your dream holiday home and other sites we're also happy to recommend as purveyors of good practice like us.
Set Your Search Criteria
1. Focus
Set your search criteria. There are so many lovely holiday cottages in the UK, and there'll be oodles that'll meet your criteria, so focus, focus, focus! Don't get overwhelmed by casting your net too widely. You'll spend hours searching for a perfect cottage if you do. Set up too broad a search, and you risk wasting your lunch break trawling through pages of unsuitable cottages and losing the will to live.
Take full advantage of sites offering good search criteria.
Start with two sets of criteria: Essential and desirable. Essential requirements will cover the number of people, location and other needs, such as pets and ground-floor bedrooms for the grandparents. Desirable requirements include such things as a sea view, hot tub, WiFi or a dishwasher. Maybe it doesn't need a tennis court if it means giving up a view of the beach. Most sites will allow you to specify your needs. If you don't find what you want, gradually relax your criteria.
As well as MFHC, you may wish to search other 'agency' or 'directory' sites. Agency sites feature holiday properties the agency manages on behalf of an owner. Directory sites feature properties directly advertised by their owners. My Favourite Holiday Cottages (MFHC) is a directory site. You'll find other directory sites mentioned in this article.
2. Save money: Book Direct with the owner
The benefits of using an agency are that their sites are easier to find on the Internet, and most will offer a wide range of choices. But remember, you may be paying a premium as the prices will include an agency's commission and often a booking fee.
However, some sites that advertise independently owned cottages will also charge you forms of booking fees, such as VRBO, Booking.com and TripAdvisor. You can pay up to 10% more for a property using one of these sites. Check the site's bookings policies first.
Book directly with the owner to save money, and you'll get a better cottage for your cash. An owner's website lets you know much more about a cottage's suitability before handing over the deposit. Use sites (such as My Favourite Holiday Cottages) that provide clear links to a holiday cottage's own website to discover all there is to know about it. So much better than relying upon the limited information in the advert.
For example, not all cottage owners will update availability calendars on their directory site listings – but it's a safe bet that the calendar on their website will be up to date.
Nowadays, many owners' sites allow you to book the cottage online then and there. It's a sign of an owner who's pretty up-to-date with their cottage's management.
If you like the fun of the hunt, the further down the pages you look on search engines, the more you're likely to find individual cottages. Their websites cannot compete with the millions the main agencies invest in theirs to ensure top-page ranking. So, skip page one and head for page two and beyond instead.
Is it a suitable holiday cottage for you?
3. Location
Check Google Street View to see what is around a cottage. Street View is beneficial if the property doesn't tell you exactly where it is or doesn't display photos showing what lies immediately beyond the garden border. If, for example, you want to check that an otherwise idyllic Pennine cottage doesn't border the M62, then this is how you find out.
You can do this very quickly on MFHC using the Map Search function. Just click and drag the 'person' icon to the cottage location, and Street View will open automatically.
4. Clarify what's included
Does a cottage have the essential facilities you might take for granted? Are they all included in the price? Don't assume - check. These days it's rare to find cottages where you have a slot meter for your electricity or need to bring your own bed linen or T-towels, but they do exist. This is why it's usually better to book cottages from their website rather than from a directory or agency advert, as agencies as much about a property, usually no more than the information listed. It also does not harm e-mailing a few questions to an owner. Their reply's speed and the content will tell you much about the type of owner and how they are likely to treat their guests.
Making a booking
5. Last-minute discount opportunities
The standard rule of thumb is that many holiday homeowners will offer a late booking discount of 10-15% if there are less than two weeks before the date of arrival. You can ask but don't expect to be offered a discount much further in advance. That's because many bookings are made 4-6 weeks before the date of arrival, and owners are mindful of this. 'Last-minute 'pretty much means what it says.
Higher Mullacott Farm Cottages near Ilfracombe offer a 10% Earlybird discount to returning guests.
6. Early Bird Discounts
More owners are offering 'Earlybird' discounts to encourage returning guests. If you fancy returning to a holiday rental next year, check to see if you can get a discount if you rebook straight away. Alternatively, book well before owners decide on next year's rates. Rather than lose the booking, many will let you have the cottage for this year's rates, which should save you a few pounds as prices inevitably go up.
7. Arrival/Departure Dates - Be Flexible
If possible, ensure you can start your holiday on a Friday, Saturday or even a Sunday. It's frustrating to find the perfect cottage only to lose it because you can't arrive on a Friday evening. Owners will be more flexible about changeover days outside the main seasons, but they forget the idea during the school holidays!
8. Write a Personalised Enquiry
This may sound like a strange tip, but these days owners receive so many generic enquiries from sites that allow you to send the same message to dozens of properties at the touch of a button where senders haven't checked availability or other key criteria. It's all too easy to spot this type of enquiry. An owner sitting at their computer at 10.00 pm looking at a list of 15 enquiries will inevitably be selective about the ones they're going to invest time in responding to. Some owners of the more desirable cottages don't even bother to respond, as they can see they'll be wasting their time.
The content of your enquiry should make it clear that it cannot have been forwarded to a host of other property owners. To ensure your enquiry receives a courteous and timely response, including the name of the cottage in which you are interested, along with any specific questions, and
Peace of mind
9. Read the Booking Terms & Conditions
These should always be accessible on websites for you to read before you book. And if you think that reading the small print is beyond tedium, think again; you may find some interesting little gems there, such as "Refunds will not be offered if you are disturbed by the dawn chorus."
10. Avoid Scams
Ideally, use a site that affords you direct contact with the owners. It enables you to look them up -or check for reviews elsewhere.
Use a cottage's website or a directory site that lists when a property was first advertised on the site. As advertising scams are revealed when the first guest arrives, an advert that has been listed for more than 6-8 months is likely to be the real McCoy.
Trustworthy sites will show how long a cottage has been advertised.
Individual websites take more work to set up, and their owners are more easily traceable, making them less likely to be used by scammers. However, do phone the owner if you're unsure.
11. Get Travel Insurance
An owner is under no obligation to refund you if, for any reason, you fail to turn up, e.g. due to bad weather. Many will rightly state this in their terms and conditions, but best to make sure you are covered. Agency sites will often offer policies, but before signing on the dotted line, check they will refund the full cost of the rental and the basis on which they'll do so.
If you've had an experience booking holiday cottages and would like to add any further suggestions to this list, they'll be most welcome. Just e-mail them to me. at info@mfhc.co.uk
Rick Bond is a director of My Favourite Holiday Cottages, a company specialising in making life easier for holiday property owners and their guests. Phone: 01598 710631