February 2012 Newsletter
Our Availability Calendar...
has already been adopted by many owners on the site, but did you know that you can embed the calendar on your own website if you don’t already have an availability calendar? You can find the Availability Calendar Code needed to make it work under the ‘Availability Calendar’ section of the Owners Login Section. Pass this on to your website developer, and the calendar will appear on your own website.
Youtube Videos of your property…
can now be added to your listing. Add your YouTube video reference in the ‘edit’ section of each property you have listed for it to display. It’s a brilliant way for people to have a thoroughly good look around your cottage.
Want to increase click-throughs to your website?
We’ve noticed that quite a few people haven’t added a link to their availability page. This link must work as the ‘check availability’ button is one of the three key buttons on each listing. Our analytics show that many visitors tend to look at the availability of a property before anything else, as this obviously affects a potential booking. You can always link the button to your contact section if you don’t have an availability page. Any extra links you can gain from our website are also excellent for search engine optimisation, too, so if you don’t have a link, add one as soon as possible.
Top Tip of the Month
Our top tip of the month is all about lighting. People often travel great distances to reach your property, usually arriving late at night. Leave your outside lights on and a couple of table lamps in the hall or front room. It’s a simple yet incredibly effective way of guiding your guests to your cottage. By saving your guests from fumbling around in the dark looking for the front door, you can ensure that their holiday gets off to the best possible start and can reduce complaints throughout the rest of their stay.
Ongoing Publicity
Looking ahead to April, The Fodder Store in Worcester will appear in Essentials Magazine as part of its ongoing campaign throughout 2012.
If you have an event near you that your cottage could feature alongside, let us know, and we can pass on your details.
Website Surveys:
We now offer a new service offering comprehensive website reviews. For £10, we can compile a report outlining everything you can do to improve your holiday cottage website and its search engine rankings to ensure the highest traffic possible. Email us for more details if you’d like to request a report.
Finally...
we recently read an excellent article for tips from Schofields Insurance that is a must-read for holiday cottage owners looking to provide their guests with the best possible experience.
As always, if you have any suggestions or recommendations, please feel free to contact us. Either email us at info@mfhc.co.uk.co.uk or phone us at 01598 710631.
We hope you all experience a profitable January and February,